Marc Skid’s story begins, like many great stories, two drunken men roaming around in apartments, talking about beer and talking about underwear. This is a young Dan Barry working in Anheuser Busch, Chicago, in the early 90s of the last century. He worked with Breuer, his best friend, and he opened the “maybe too much” thing on the back cushion, and something in the room caught Barry’s eye. Barry explained, “he bought a pair of designer suit underwear – I don’t mention this brand – it’s sitting on the coffee table.” We just talked about underwear. They pointed out that the underwear packaging was serious – a man with a…