Alexander Wang revealed to Vogue that he always buys socks and underwear from Uniqlo, because in his opinion, the brand’s daily necessities are “not critical, pure, and quality.” This may be the reason for New York designers to work with Uniqlo. Develop underwear series.
In the past, Wang worked with Uniqlo to create a series of ready-to-wear collections shortly after the designer launched his eponymous brand. Wang told Vogue that Uniqlo’s CEO and president “has been very supportive” and encouraged him to return to Uniqlo to seek new cooperation.
Wang and Youyi’s upcoming underwear collaboration comes first from the idea of introducing Japanese brand Heattech fabrics into underwear design. Uniqlo explains on its website that Heattech is a “lightweight high-tech fabric that actually generates heat to warm you and keep you warm.” This material is made of fiber that absorbs moisture from the body and produces heat. .
“Heattech is a program created by innovations, features and utilities,” Alexander Wang told Vogue. “I have been very encouraged by the progress and innovation in manufacturing. I want to think about it in a way, even if it is not only worn inside – if you wear it as a top, as a rest thing – you think There is a style, a beauty that can exist independently.”
The collaboration line will be released on November 9th, just in time for shoppers to start storing warm materials in the winter. The range of prices ranges from $15 to $40, including tights, T-shirts, tights, bras and men’s underwear.