Orange County and nine other district attorneys’ offices in the state have settled a lawsuit against a Japanese lingerie company that claimed its caffeine-infused underwear could shrink thighs and reduce cellulite.
The lawsuit was filed and settled on Monday, with Wacoal America agreeing to pay $350,000 in civil penalties to the counties, according to the Orange County District Attorney’s Office.
A representative with Wacoal America could not be reached for comment.
The lawsuit accused Wacoal of making false claims about the effects of its iPant shapewear that were not supported by scientific evidence.
Wacoal claimed its iPant could permanently reduce cellulite and shave inches off of hips and thighs thanks to a “revolutionary” new fabric containing micro-capsules of caffeine, retinol and other ingredients.
The company claimed the caffeine-activated micro-circulation could speed up the breakdown of fat, according to the Federal Trade Commission.
Megan Crabbe is certainly no stranger for setting haters and body shamers straight with her bikini photos, dancing videos and her empowering transformation story.
However, because this is the Internet, Crabbe’s empowering snaps in her bathing suit or lingerie have garnered quite a bit of hate – notably, from the clothing police.
The activist’s Instagrams are peppered with comments telling her to “put her clothes back on” or agreeing that while they appreciate Crabbe’s message of body positivity, they would agree with it more if she was fully clothed.
In response, Crabbe posted an Instagram attacking just that. The caption included a series of facts about policing women’s bodies, and she reminded us that respect doesn’t necessarily come dressed in a turtleneck sweater and jeans:”Flesh doesn’t automatically equal sex. Our naked bodies are not shameful. We are just as worthy of respect dressed or undressed and how much skin we show is up to us. Take your casual misogyny and slut shaming elsewhere, and I’ll just be over here celebrating myself however I damn well please.”
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We equate a naked (or nearly naked) woman’s body with sex because that’s what we’re taught to believe. The male gaze, which heavily permeates nearly any form of media or entertainment, teaches us that when a woman gets naked, it’s for a sexual purpose. We need to un-learn that, and it starts by remembering that if we see a woman’s body and automatically think “sex,” it’s a problem with us and not the woman.