WINSTON-SALEM (BUSINESS WIRE)- Hanes launched its largest lingerie launch product in four years with the introduction of premium comfort Flex Fit men’s boxer shorts featuring a specially designed flood protection bag.
In the two years of production, the newly designed innovative U-shaped bag and advanced soft and breathable fabrics create excellent comfort for the waist, crotch and legs. Hanes Comfort Flex Fit Boxer Shorts has been launched at the same time in all distribution channels throughout the country – mass retailers, national mid-level chain stores, department stores and online retailers.
Hanes expects to invest more than 10 million US dollars in the development, design and marketing of Comfort Flex Fit boxing shorts, including the national television advertising campaign to be launched on Tuesday, March 13 and running through the NCAA Men’s I basketball team and 2018. Featuring kangaroos, the “magic” of the bag and the inspiration behind Comfort Flex Fit are displayed.
“Men love boxer panties and a comfortable place,” said Howard Upchurch, president of Innerwear Americas Group at Hanes Brands. “Hanes is the short-term market leader for boxers and offers consumers premium products with high-end comfort and innovative design at an affordable price of $5 to $9 per pair. We have passed consumer-tested Comfort Flex Fit boxer briefs. For high-end competitors whose prices are as high as 10 times, consumers do not need to spend 50 dollars to buy good-quality plus size bodystocking.
Hanes Comfort Flex Fit boxer shorts offers men free support for plus size bodystocking shorts and plus size bodystocking boxers. In addition to the bag, the new series also has the following features:
Two advanced fabric options – cotton blended with soft modal and spandex or lightweight, synthetic mesh with polyester and spandex;
1.Special-shaped flight, no gap flight;
2.No feet on the feet, no lying, no clothes;
3.Ergonomically shaped gussets for extended support;
4.Improve the wide belt.
The launch of Comfort Flex plus size bodystocking is the largest since the brand successfully launched its premium X-Temp dynamic temperature control plus size bodystocking and socks in 2013. Hanes’s innovation strategy is to use its large-scale supply chain capabilities and brand advantages, which are cheaper for a large number of consumers.
Boxer panties are the largest category in the men’s panties category, accounting for more than 60% of the category’s sales volume. Panties and boxers account for the rest. Hanes is the number one seller of boxing shorts, with an average of more than 170 million pairs of men’s silhouettes produced and sold each year.
Comfort Flex Fit is available on Macy’s, JCPenney, Kohl’s, Target and Walmart, and Hanes.com, Amazon and retailer websites. According to retailers, the suggested retail price ranges from $14.99 for a pack of three packs to $36 for a pack of four packs.